Privacy Policy

Last updated: October 31, 2021

Helios Sports, Inc. (“HELIOS”, “we”, “us”, or “our”) is on a mission to help athletes get better, faster. To be successful we collect information that allows us to deliver a world-class experience to you. We take your privacy seriously and want you to understand how we use, collect, share and protect your personal information.

Privacy Policy Coverage

This Privacy Policy applies to personal information we collect about our members and other consumers who interact with HELIOS or use our services, including by visiting our websites, or by visiting our social media pages, or by using our mobile apps, or by using the HELIOS Core device (collectively, the “Services”). It does not cover third-party sites and services that we do not own or control, or people that we do not manage. We are not responsible for the policies and practices of any third-parties, and we do not control, operate, or endorse any information, products, or services that may be offered by third parties or accessible on or through the Services.

Changes to This Privacy Policy

Helios constantly improves its Services. We may update this Privacy Policy from time-to-time by posting a new version online. We will provide notice of any material changes by sending you an email, posting the changes on or through the Services, or posting an update on our website. Continued use of the Services following any change or revision of this Privacy Policy constitutes acceptance of any change or revision.

Information We Collect

We may collect the following types of personal information:

  • Personal identifiers : for example your first and last name, email address, mailing address, phone number, the username and password that you use to create a HELIOS account, as well as any photos or information you choose to include in your HELIOS profile.
  • Communications : for example emails, mobile app messages or notifications we exchange with you.
  • Performance data : for example data collected from Services that represents your athletic skill or capabilities. We may use this information to personalize your experience as part of our Services.
  • Financial data : for example name, email address, payment or billing information, credit card number, bank account number needed to complete your transactions for Services. 
  • Marketing data : for example your preferences for marketing communications, and details about your engagement with them (e.g. marketing emails you open, time spent viewing and the links you click within them).
  • Device data : for example your mobile device or computer system information (e.g. manufacturer, model, operating system, memory size, device type, IP address, unique identifiers, language settings, mobile device carrier, radio/network information, and general location information.
  • Geolocation data : for example IP address, MAC address, hardware model, network location or physical GPS location.
  • Online activity data : for example websites or mobile app screens you visited, how long you spent on a website or mobile app screen, navigation between websites or mobile app screens, information about your activity on a website or mobile app screen.

Automatic Collection

We, our service providers, and our third-party partners may automatically collect information about you, your mobile device or computer, and your activity over time on the Services, including: 

  • Online activity data : for example the date or time, websites you visited or used, how much time you spent on a specific website or mobile , searches you performed, and other information about your activity or navigation while using the Services.
  • Performance data : for example data collected from Services that represents your athletic skill or capabilities. We may use this information to personalize your experience as part of our Services. 
  • Device data : for example unique device identifier, MAC address, hardware model, or browser type. Location data, such as IP address, city/state, or network information. 

Cookies and Tracking Technologies

The following Cookies and similar tracking technologies may be used to facilitate automatic data collection: We use “Cookies” to help you personalize your experience with our Services. We use various tracking technologies to collect information, and this may include sending cookies to you. Cookies are small data files stored on your hard drive or in device memory that help us to improve our Services and your experience, see which areas and features of our Services are popular and count visits. Please note that if you set your browser to disable cookies, the Device and the Services or certain portions of it may not work properly. 

We use the following types of Cookies:

  • Essential: cookies required for access to our website and core functionality of the Services.
  • Behavioral/Analytical: cookies used to gather behavioral information through our website, provide customized content and recommendations, and analytics.
  • Marketing/Retargeting: cookies that are used to deliver relevant advertising or track the source of referrals to our website.

Additionally we use the following tracking technologies to improve our Services:

  • Web beacons : also known as “pixel tags” or “clear GIFs” to track when some of our emails are accessed or opened or when certain content is viewed or clicked. The statistics from web beacons help us understand which marketing campaigns are successful and who is interested in our products or services; over time, this helps us calibrate and improve our results so we are sending the most interesting content to the most interested people.
  • Social media widgets : which are links to Facebook, Instagram, Twitter, YouTube and LinkedIn (that might include widgets, such as, the “share this” button or other interactive mini-programs). These features may collect your IP address, which page you are visiting on the website and may set a cookie to enable the feature to function properly. These social media features are either hosted by a third party or hosted directly on the Site. Your interactions with these features are governed by the privacy policy of the company providing it.
  • Google Analytics : we also use Google Analytics to collect information regarding visitor behavior and demographics on some of our Services. This analytics data is not tied to any personal information other than location data. For more information about Google Analytics, please visit You can opt-out of Google’s collection and processing of data generated by your use of the Services by going to
  • Other third-party platforms : When you choose to connect with a social media platform or other third-party platform when using any of the Services, including Facebook, Instagram, or Apple Health, we may collect information about you from that platform, including any information that you choose to import into the Services. You may also be able to access posting and sharing tools on the Services that allow you to post information to a social media or third-party platform. By using these tools, you acknowledge that some account information may be transmitted from the applicable platform account to us; our treatment of that information is covered by this Privacy Policy. Additionally, when you use one of these tools, the social media or third-party platform may be collecting information about your online activity through its own tracking technologies, subject to its own privacy policy. We encourage you to read the privacy and other policies of any third-party platform you use in connection with any of the Services.

Consent and Legitimate Interests in Processing

Certain cookie technologies are employed to make the Services function for their intended purposes. By choosing to use our Services after having been notified of our use of such cookie technologies in the ways described in this Privacy Policy, and, in applicable jurisdictions, through notice and unambiguous acknowledgement of your consent, you agree to such use.

Information About Children

HELIOS Services not intended for children under 13, and we do not knowingly collect personal information about children under 13. If you are under 13, please do not attempt to register for our Services or send any personal data about yourself to us. If we learn that we have collected personal information from a child under 13, we will delete that information as quickly as possible. If you believe that a child under 13 may have provided us personal information, please contact us at, so that we may delete the information.

How We Use Personal Information

We use your personal information to improve, personalize, provide Services. We may use your personal information for the following purposes:

  • Service delivery :
    • To provide, operate, improve, develop, understand, and personalize the Services and our business, including testing, research, analysis and product development;
    • To satisfy the reason you provided the information to us, including responding to and fulfilling requests;
    • To communicate with you about the Services, including Service announcements, updates, or offers;
    • To provide support and assistance for the Services;
    • To create and manage your account or other user profiles;
    • To customize website content and communications based on your preferences; and
    • To process orders, memberships, or other transactions.
    • Social leaderboards :
      • To create a social community of HELIOS users who can connect, compete with and engage with each other.
    • Research and development :
      • To improve and develop the Services, including testing, research, and product development. As part of these activities, we create aggregated, de-identified or other anonymous data from personal information we collect. We make personal information into anonymous data by removing information that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes, including to analyze and improve the Services and promote our business.
      • Marketing and advertising :
        • To contact you with HELIOS-related or other direct marketing communications as permitted by law. We may occasionally use third-party advertising partners to deliver our message. You may opt-out of our marketing communications as described in the Opt-out of marketing communications section below.
      • Compliance and protection :
        • To protect against or deter fraudulent, illegal, or harmful actions and maintain the safety, security, and integrity of our Services;
        • To comply with our legal or contractual obligations, resolve disputes, and enforce our Terms of Use and Terms of Sale;
        • To audit our internal processes for compliance with legal and contractual requirements and internal policies;
        • To protect our, your, or others’ rights, privacy, safety, or property (including by making and defending legal claims); and
        • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.

        How We Share Personal Information

        We may share your personal information with the following parties as otherwise described in this Privacy Policy:

        • Service providers : other companies or individuals we have authorized to use your personal information, for example customer support, hosting, analytics, payment providers.
        • Advertising partners : other companies we have authorized to collect information on our website or mobile app through Cookies or automatic collection.
        • Third-party platforms : social media platforms or other third-party platforms that you connect with HELIOS Services, including using platforms for logging into Services.
        • For business purposes : professional advisors such as lawyers, auditors, bankers, and insurers, where necessary in the course of performing normal professional services.
        • Authorities and others : law enforcement, government authorities, and private parties, when we believe in good faith it is legally required, necessary or appropriate to comply with law or legal process.
        • Business transferees : a third-party participant involved in a merger, acquisition, divestiture, consolidation, reorganization, bankruptcy, sale, or other disposition of all or any portion of the business or assets of, or equity interests in, HELIOS or our affiliates (including, in connection with a bankruptcy or similar proceedings).

        Other Sites and Services

        The Services may contain links to websites and other online services operated by third parties. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be integrated into websites or other online services that are not associated with us. We do not control websites or other online services operated by third parties, and we are not responsible for their actions. We encourage you to review the privacy policies of the third party websites and online services to understand how these third parties use and share your personal information.


        We work hard to keep your information safe. HELIOS uses industry-standard technology (e.g. SSL) to protect your information from unauthorized access, use, or disclosure.

        When you register for the Services, HELIOS requires you to create a password for your privacy and security. This password is stored in an encrypted manner on our systems. You should take reasonable measures to protect against unauthorized access to your passwords, limit access to your mobile device or computer, and sign out when you are not actively using the Services. 

        While we aim to protect the privacy and security of your account and personal information, unfortunately no security measures are failsafe, and we cannot guarantee complete security of your personal information.

        In the Event of Lost or Stolen Information

        You must promptly notify us if you become aware that any information provided by or submitted to our Services is lost, stolen, or used without permission at

        California Privacy Rights

        This section applies only to additional rights for California residents. It describes how we collect, use and share personal information of California residents in operating our business, and their rights with respect to that personal information. For purposes of this section, “personal information” has the meaning given in the California Consumer Privacy Act of 2018 (“CCPA”) but does not include information exempted from the scope of the CCPA.

        If you are a California resident, you have the following rights:

        • Notice : you can read the types of personal information we collect in the “Information We Collect” section of this Privacy Policy.
        • Access : you can request a full copy of the personal Information we have collected about you.
        • Deletion : you can also request that the personal information we have collected from you be deleted from our records.
        • Opt-out of Sale : we do not sell your personal information.

        You are entitle to exercise the rights described above free from discrimination. 

        To exercise your access or deletion rights, please email us at We may ask you to confirm your California residence and verify your identity prior to processing your request. You may designate an authorized agent to make a request on your behalf, however, we may require the authorized agent to present a signed written permission to act on your behalf and to verify your identity directly with us.

        Your Rights

        • Access, update, delete : you can access your HELIOS account and review your personal information. You may email us at or write us at the address below to request a full copy of your personal information for review. You can request that we correct any errors, outdated information, or omissions in the personal information that you have supplied to us. You can also request that your personal information be deleted from our records. Some information may remain in our records where legally allowed to maintain certain business records and some information (e.g. transaction data) may not be deleted. 
        • Privacy settings : you can change privacy settings in the Privacy section of the HELIOS mobile app settings.
        • Push notifications and device permissions : you can opt-out of push notifications that we send you or revoke any permissions you previously granted to HELIOS at any time, such as permission to access your camera or camera roll, Bluetooth, or push notifications, by changing the app settings on your mobile device.
        • Geolocation data : you can allow or disallow HELIOS to collect geolocation data by enabling or disabling location services in the settings on your mobile device.
        • Performance data : you may disable the collection of additional performance data by un-pairing your HELIOS device from your mobile device.
        • Marketing communication : you can opt-out of marketing emails from us by using the unsubscribe instructions in the communication. You cannot opt-out of receiving certain non-marketing emails which are necessary for the delivery of Services.
        • Online tracking : 
          • Browser Cookies : you can remove or reject cookies in most web browsers by following the instructions in the browser settings. Many browsers accept cookies by default until you change your settings. For more information about Cookies, including how to see what Cookies have been set on your device and how to manage and delete them, visit 
          • Do Not Track : your browser may have choices or settings which enable you to send “Do Not Track” signals to online services. Our Services do not currently support “Do Not Track” requests or similar signals. For more information about “Do Not Track”, please visit

        How to Contact Us

        If you have any questions about this Privacy Policy or how we handle the information you provide us, please write to us by email at or by mail at:

        Helios Sports, Inc.
        Attn: Legal
        348 Maplewood Ave, Unit 5
        Portsmouth, NH 03801