Pure Hockey Partners with Helios - Bets big on smart technology for player development

Largest U.S. Hockey Retailer Partners with Helios - Bets big on smart technology for player development

Portsmouth, NH, [June 15, 2021]

Helios Sports, Inc. today announced investment from the owners of Pure Hockey. This partnership will help bring next-generation, smart technology and performance improvement solutions to hockey players at every level. Helios’ proprietary solutions use artificial intelligence and machine learning to capture player and team performance that is uploaded to a cloud data lake and analyzed to objectively rate performance. A subscription-based membership model delivers performance benchmarking, gamified training experiences and player-personalized video to players, coaches and trainers through a wearable device called the Helios Core and mobile app.

“We are excited to welcome David Nectow and the rest of the Pure Hockey team to the Helios family,” says Bill Near, Founder and CEO at Helios. “Pure Hockey is a world-class leader serving the hockey community with a deep understanding of the market and how technology is rapidly evolving in the sport. Their decades-long experience in the business of hockey retail and ecommerce coupled with a forward-looking approach to the value of performance data will prove invaluable as we work to bring Helios’ solutions to athletes across North America and beyond.”

“With Pure Hockey’s focus on delivering performance improvements to our hockey consumers, we are pleased to back Helios as they spearhead a new product category,” says David Nectow, Owner and CEO of Pure Hockey. “The ease with which Helios’ technology allows any developing hockey player or team to gain access to their performance is a total game changer.”


ABOUT HELIOS : Helios is a sports technology platform delivering performance improvement solutions to developing athletes. The company’s solutions require no new infrastructure enabling endless broad market opportunities across sports verticals. Helios’ first product is a membership that includes the Helios Core, a proprietary wearable sensor that uses machine learning technology to track and benchmark skating performance. Developing hockey players gain a competitive edge to improve by closing the feedback loop on key skating attributes. A mobile app delivers real-time and post-session insights in addition to engaging training experiences on and off the ice. Helios Hockey is a division of Helios Sports, Inc. (“Helios”).


ABOUT PURE HOCKEY : Pure Hockey is headquartered outside of Boston, MA and was founded in 2002 by David Nectow and Sal Tiano through the purchase of one hockey retail store in Massachusetts. It has since expanded organically and through strategic acquisitions, and now operates multiple ecommerce sites and 60 stores in 20 states across the U.S.