Helios Launches with Pure Hockey

Now Available Online and at 30 Store Locations Across the US

Portsmouth, NH, [November 8, 2021]

Today Helios Sports, Inc. (“Helios”) announced the retail launch of its Helios CoreTM, a wearable performance sensor coupled with a mobile application, which will be initially available online and at 30 Pure Hockey stores across the United States. The Core is included as part of a 6-month starter membership priced at $299.

“We are thrilled to announce that Helios is now available at Pure Hockey stores across the US and online.” says Bill Near, Helios’ Founder and CEO. “Pure Hockey sets the standard in terms of providing world class service for the hockey community. Their experience in retail and ecommerce coupled with their forward-looking approach to performance are a great fit for helping to introduce this game-changing technology. We look forward to building our relationship with Pure Hockey and bringing new Helios solutions to athletes anywhere.” 

The Helios membership is a service that includes the Helios CoreTM device, access to mobile app software, and continuously-updated performance analytics and insights computed in the cloud. The Core is trained with Stride Recognition Technology that uniquely identifies left and right skating stride. Developing hockey players gain a competitive edge by closing the feedback loop on key skating attributes including Explosiveness, Agility, Speed and Balance. The Helios mobile app delivers real-time and post-session insights including benchmark skill ratings by age group, progress over time and a community for gamified development.

Helios can be purchased in store or online at purehockey.com.


Helios is a sports technology platform delivering performance improvement solutions to developing athletes. The company’s technology solutions require zero new infrastructure enabling endless broad market opportunities across sports verticals. Helios’ proprietary solutions use artificial intelligence and machine learning to capture player and team performance that is uploaded to a cloud data lake and analyzed to objectively rate performance. A subscription-based membership model delivers performance benchmarking, gamified training experiences and player-personalized video to players, coaches and trainers through a wearable device called the Helios CoreTM and mobile app. Helios Hockey is a division of Helios Sports, Inc. (“Helios”).


Pure Hockey is headquartered outside of Boston, MA and was founded in 2002 by David Nectow and Sal Tiano through the purchase of one hockey retail store in Massachusetts. It has since expanded organically and through strategic acquisitions, and now operates multiple ecommerce sites and 60 stores in 20 states across the U.S.