Former WHOOP Marketing Leader and Human Performance Expert Joins HELIOS
Former WHOOP Marketing Leader and Human Performance Expert Joins HELIOS
Portsmouth, NH [April 2, 2025]
HELIOS is proud to announce the appointment of Michael Lombardi as its new Marketing Director. Lombardi, a seasoned marketing executive with deep expertise in human performance and the wearables industry, brings a wealth of experience from WHOOP, where he played a pivotal role in growing the brand’s presence in the competitive sports and high performance market.
At WHOOP, Lombardi helped scale the company’s membership-driven business model by leading global brand marketing strategies, spearheading category growth initiatives, and forging high-profile partnerships across professional sports, collegiate athletics, and fitness communities. His tenure at WHOOP saw the expansion of its Strain, Rest, and Recovery insights into new sports verticals, helping athletes optimize their performance and longevity.
Now at HELIOS, Lombardi will leverage his expertise to further establish the brand as the go-to wearable for external load, skill feedback, and work effort tracking. As WHOOP revolutionized how athletes understand their internal performance metrics, HELIOS is redefining how players and coaches measure, analyze, and improve on-ice performance—offering actionable data on skating load, edgework efficiency, and fatigue management.
“Michael’s experience at WHOOP aligns perfectly with our vision at HELIOS,” said Bill Near, CEO of HELIOS. “He understands the power of wearable-driven insights, the importance of community-driven engagement, and how to scale a membership-based business in the performance space. His leadership will be instrumental as we continue to push the boundaries of sports technology and expand our footprint in Hockey and beyond.”
Lombardi’s hire comes at an exciting time for HELIOS, as the company continues to innovate with real-time data tracking, AI-driven skill feedback, and athlete performance optimization tools. With his proven track record in brand building, strategic partnerships, and digital growth, Lombardi is set to help elevate HELIOS’ impact across professional, collegiate, and youth markets.
“I’m thrilled to join HELIOS and help drive the next chapter of growth,” said Lombardi. “What WHOOP did for understanding recovery, HELIOS is doing for peak hockey performance and career long player development. The opportunity to bring elite-level analytics, coaching insights, and real-time data to hockey players at all levels is a game-changer. I look forward to working with the rest of the amazing team to build on this momentum and make HELIOS a household name in performance tracking.”
About HELIOS
HELIOS was developed by a team at MIT and the NHL. It is a company dedicated to revolutionizing player development and video technology in the world of hockey and other sports. With cutting-edge tools, HELIOS is committed to elevating the performance of players at all levels.
For more information about HELIOS and its industry-leading performance tracking technology, visit www.helioshockey.com.